Dway is a small family business and the first and only company to sell non-certified diamonds online. The website was created as a platform to provide jewlers and diamond dealers with an easy-to-use, cost-saving means of purchasing diamonds. All diamonds can be accurately viewed online through an innovative technology that allows dealers to precisely select the stones they need. 

While working closely with the Porject Manager and another UX expert, I had to go through and understand all aspects and steps in the process of selecting and buying diamonds. From searching according to certain parameters to viewing parcels and examining the stones, we created a slick and easy-to-use diamond shop and workshop.

Designed at the Basch Interactive | 2015 - 2016

1

Searching and exploring parcels of multiple stones

Send parcels to the workshop to examine later or directly to the shopping cart

2

Quick acsses to the Workshop and Cart


Keeping the user informed and giving quick acsses as a way of leading the user along the platform and the next steps on the way to purchasing.  

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Signing up

Always available to the user, the Sign up/Login tab will pop up and display a text relating to the user's actions that require them to login, like adding parcels to their cart and more. 

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3

Examining the stones

The Workshop was one of the most complicated features, with the challanging mission of making the online view of a parcel as close to real life as possible. The workshop was designed to be simple, precise and user-friendly, giving the users all the information they need to make their decision.

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Examine stone  /  Check color of stone  /  Check color of parcel  /  Match pairs in parcel
 

4

Checking out
Shopping cart  ->  View and confirm parcels  ->  Check out

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