The Cinematheque
Branding
Re-Branding for the Sderot Cinematheque, the only one of its kind in the whole southern region of Israel, an area covering 75% of the State's territory. It was established with the aim of becoming a cultural oasis and also help close the cultural gap between the central and peripheral areas of Israel.
As a native to the area, I hold this place dear to my heart. Along with my great love for cinema, this collaboration with the Cinematheque became a passion project. Through research and interviews with the Owners, Managers, Employees and Cinematheque Regulars, we identified the place's strengths and weakneses, defined it's uniqe character and it's significance in the community. In the Re-Branding of the Sderot Cinematheque we wanted to maintain the main idea of an institution that by definition educates towards a love for cinema and strives to keep a warm sense of community around it.
Created with Tali Liberman at Bezalel, Academy of Arts and Design | 2102
Moving posters
or: This week's featured films in the Cinematheque
The printed posters for the week's featured films are a simple grid line featuring the movie details. The images from the movie (still or moving) are projected on the paper instead of being printed, making the posters cheap and easy to make weekly.
Visiting the Cinematheque over and over , we noticed that every poster hanging on the walls has a handwrittem message regarding the screening taped over it. We wanted to keep that charming and persoanl bit custom established by the employees. In every poster grid there's an empty white slot in the middle - leaving space for handwritten or printed notes regarding the screening: Screening times, special guests, popcorn etc.
